Branding for a wellness entrepreneur
Ginna Grace is a wellness therapist in Costa Rica who does among other things reiki healing and therapeutic massages. She loves everything from nature and uses plant medicine as much she can, which was the basis for the logo design and colour choices.
Interesting fact, her brand has a double meaning – ‘Touch of Grace’ refering to Ginna’s last name.
Since Ginna’s approach is very much oriented to the benefits of essential oils and plant medicine, the logo had to embody both. The colour palette is warm and natural, complemented with purple in reference to higher wisdom. The flyer and business cards were designed in the same mindset.
Visual identity design, Logo design
Toque de Gracia