Brand identity design for a yoga instructor
Visual identity was designed for a yoga instructor based in Tallinn who wanted to distinguish herself from the yoga crowd and take her business to a new level to attract more high-end clients. Her approach to yoga is rather down-to-earth; she likes to emphasise the scientific benefits of yoga for both body and mind and she does it with a Nordic calmness as opposed to oriental spiritualistic allure. Her new target group are corporates and individuals who run busy lives yet want to stay healthy.
Together with an art director Elerin Sahtel we put together a clean minimalistic brand style with colour palette inspired by Earth and Nordic nature.
Clean and lean lines were used for the logo design as well as for supportive visual elements.